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Restoration of Independence Day

On May 4th Latvia celebrates Restoration of Independence Day. In 2022 the festivities coincided with the start of Russian invasion
in Ukraine, therefore the communication required compassion and solidarity with the people living our own past not so long ago.

A diptych of archival photos was selected as the main campaign visual. One side of the visual represented photos from 4th of May, 1991 in Latvia, the other — August 24th, 1991 photos from Ukraine. The copy reads — Independence (LV side), also independence (UKR side) to highlight the similarity of our countries past and the straight-forward nature of the freedom it deserves.

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The campaign was welcomed warmly by both sides and highlighted the opportunities city poster real estate offered for a conversation with the public.

Client: Riga City Council Copy: Aigars Mamis Design: Jānis Klaučs, Eva Abduļina Photography: Jānis Klaučs, Madara Gritāne
2025
Biedrība Cimdu Ceļš
Book design: “The Living Glove” by Jette Užāne
2025
Kaļķu kvartāls
The signage and visual upgrade for city's creative quarter
2023
Dores Fabrika
Rebranding a company to help make wood the future of architecture
2023
NATO
Campaign design – illustrations and animation
2023
Osiris
Cautious rebranding of the longest living and thriving restaurant in Riga
2023
Imanta Ziedoņa muzeja fonds
Building an educational, yet activity-based program for kids
2023
Rīga
Summer Solstice campaign visuals to appear across the city of Riga
2022
Rīga
Bringing all the historical flags out for the Independence Day
2022
Rīga
Campaign visuals to celebrate Restoration of Independence Day
2022
Omniva
Reimagining the TOP 5 postal service brand globally
2021
Zuzeum Art Museum
Signage, wayfinding, and web for the contemporary art museum
2021
Plūkt Tea
Visual identity and packaging for a herbal infusion brand
2020
Fonds Viegli
Book design: “A Description of our Homeland” by Krišjānis Barons
Biedrība Cimdu Ceļš
2025
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Kaļķu kvartāls
2025
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Dores Fabrika
2023
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NATO
2023
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Osiris
2023
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Imanta Ziedoņa muzeja fonds
2023
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Rīga
2023
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Rīga
2022
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Omniva
2022
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Zuzeum Art Museum
2021
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Plūkt Tea
2021
No items found.
Fonds Viegli
2020
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Rīga
2022
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Just call Māra (+371) 26394787
Write us a letter at hi@overpriced.design
Bruņinieku 36Riga, Latvia
Kaļķu 14Kuldiga, Latvia
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SIA “Overpriced” signed an agreement on 30.05.2025. No 9.2-17-L-2025/1190  with the Investment and Development Agency of Latvia on receiving support for export assistance under the project “Support in process digitalization” financed by the European Regional Development Fund.