Nato

Nato is looking to reach new audiences to communicate about the current set of events in less of a masculine way. In collaboration with Roberts Rurans and Eduards Balodis we created a short animation for Russian maudience about the Article no.10 and the truth behind Nato membership agreement.

Before the actual beginning of the war Russia has been spreading false information about Nato overstepping agreements in place which in turn is pushing Russia to defend itself. To dilute these false accusations, we were asked to create an informative video  deconstructing the Article no.10 and other arrangements to the Russian speaking audience.

By joining forces with illustrator Roberts Rurans and animator Eduards Balodis a short animation was created to reach younger audience that usually is not a Nato communications target. All frames were hand painted which gives the animation an extra human appeal.

Puppet play association was used to show such a bureaucratic subject from a  different point of view. Personification of countries was also used
to simplify the subject and make it easier to grasp.

Co-founder and great illustrator Roberts Rurans is a great friend of the studio with whom we collaborate when chance presents itself.

Client: Nato Creative director: Aigars Mamis Illustration: Roberts Rūrāns Animation: Eduards Balodis