Process
We closely partner up with our clients, work shoulder-to-shoulder to create the most value for you and your audience.
Top-down
Big vision affects all brand materials
Bottom-up
Small details
influence the big vision
There are two ways to design anything. You can start with the big vision and then proceed to the particular material. Or you can just go straight to design and let your intuition take charge.
Here’s a bit more about the top-down approach:
Phase 01
Discovery
Every project starts with research. We get to know each other (even if it means to go across the country or the other side of Europe), the industry, the real brand challenges and business agendas. At this stage we introduce our clients with the best practitioners of the field and explore how design could help reinvent, optimise or scale the business.
Phase 02
Positioning
It is important to correctly navigate the business in the particular market and determine the territory that it strives to grow into. Taking into account everything we learned in the Discovery phase we develop a strategic brand positioning. It is the foundation upon which to build a strong brand presence, communication strategy and future brand activities that push the industry forward.
Phase 03
Design
Our team is small yet highly equipped, specialising in broad spectrum of design disciplines which allows us to collaborate, innovate and transcend industry standards to raise the bar for our clients. When something is outside of our scope, we bring help from the network of excellent practitioners to form the best team for the job.
Phase 04
Testing & Implementation
The most important stage of any project is the design coming to life and its soft landing from our hands to yours. Together with the internal teams we prototype and test new design in the reality of the every day. By doing so we make sure our efforts have solved the problems instead of creating them.
For us it is also crucial that our design is easy to implement and can be used by people outside of design profession. A variety of methods are in place —weekly check-ups, consultations and even training the team is possible to ensure design investment pays off and is sustainable for the years ahead.
For us it is also crucial that our design is easy to implement and can be used by people outside of design profession. A variety of methods are in place —weekly check-ups, consultations and even training the team is possible to ensure design investment pays off and is sustainable for the years ahead.
Phase 05
Guidelines
Guidelines are usually the cherry on the cake — coming after we’ve had
a good chunk of testing time and the solutions have been tailored to the unexpected.
Phase 06
Long-term companionship
Sometimes our solutions open doors to new opportunities and we are more than happy to keep walking the path together. As a team we truly care for the good things having a voice that leads, inspires and surpasses generations.
Practically speaking when we agree upon a partnership we take the role of an external design department to help build your business into the future.
Practically speaking when we agree upon a partnership we take the role of an external design department to help build your business into the future.
Daily research
During years of our practice we have continuously been researching the context of our culture and tradition. It has become an ongoing project manifesting in archive visits, film screenings and collective gatherings to ponder on the subject of Latvian identity.
Here is a snipped of our Poor Latvian gathering.
SIA “Overpriced” signed an agreement on 30.05.2025. No 9.2-17-L-2025/1190 with the Investment and Development Agency of Latvia on receiving support for export assistance under the project “Support in process digitalization” financed by the European Regional Development Fund.